identification was a fighting force throughout his entire campaign. Obama inspired America to act, to be part of a greater good, and that everyone has democratic obligation to do their part. His message transcended past the political norm and enabled us to overcome our differences. As a culture we are all diverse but we also have common ground this is where our president succeeded. He was able to take a Country that was terribly even vulnerable and unite us. Divided in many aspects Obama established commenality within our Country. Kenneth Burke talks about sharing important aspects of nature and substance this enables the process of identification that reduces ambiguity thus encouraging cooperation. One of Obama's notable victories was galvanizing the youth vote. I firmly believe he won in part by the youth votes grass roots efforts. He used identification as an instrument of transformation by taking people that our usually disengaged with the political system and inspire them to take action. The message of Hope that was at the core of his argument gave us motivation to reach a common ground. He was able to bring different subsets of people together.
In his inaugural speech Obama paints a narrative that people could identify with. When he said "We the people have remained faithful to the ideals of our forebear, and true to our founding documents." this plural pronoun is incredibly powerful He builds identity through we versus them ideology. The audience feels a bond, a sense of moral obligation. In conclusion his language and use of identification were pivotal in his victory
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